One of the many aspects that a marketer has to be aware of if he is looking to be successful in online promotion of a business is that consumers don’t really appreciate being bombarded with advertisements. They would rather appreciate information which they need and can use and accept subtle bit of advertising that goes with it, but not direct and shameless advertising. As such whether it is to go for distributing promotional discount codes, or to do a bit of branding online, marketers have to be careful so as not to step on the line. There are unspoken rules as well which desist marketers from overstepping. If you’re too direct you risk losing your audience base. Customers will quickly leave your fan page and spread the word about your direct marketing techniques. No body likes to be spammed as well. So even if you’re having a great discount coupon, sending out unsolicited marketing emails is not advisable. Never harvest emails promising never to sell them and then sell them anyways to another marketing company. Consumer hates the fact that they are being targeted. They are acceptable to suggestions but not to being targeted with surround marketing techniques that oversteps at every available opportunity.